A Pay Per Call Networks is a business that offers a system for pay for call advertising campaigns that are built on the relationship between a provider and an advertiser. The pay for call networks facilitates the advertiser’s ability to call back a qualified, interested client to the correct advertiser by providing a quality service.
Pay for call networks provide advertisers with a means to contact their clients without having to spend hours in front of the computer. The call centers at these networks keep the advertisers informed of any changes that may be made in the product or service being offered by the provider and what options are available for the client. The call centers also facilitate the provider’s ability to build up a rapport and a relationship with its clients.
The primary service provided by pay-per-call networks is the ability to connect the advertiser with a qualified client. This ensures that the advertisers have a better chance of selling their products or services. In turn, the providers get a better chance at selling their products or services to their existing clients.
Call centers at these networks usually work directly with the advertiser, rather than with the network provider. The process is usually very simple: the advertiser registers on the network with their name and phone number. They can then choose from a variety of services provided by the network, including:
– Call forwarding – allows a caller’s name to be forwarded to a live agent. In this case, the agent will then take over the call and handle it in the manner desired. The agent will then take on the role of a salesperson who will connect the client to the advertiser that is providing the product or service being promoted.
– Caller ID – displays a caller’s name on the screen and allows the advertiser to track the caller’s responses. This makes it possible for the advertiser to see which calls are most effective and which calls do not yield a response from the caller.
– Interactive Caller ID – lets the advertiser call back the call immediately after being connected to a prospect. It also allows the advertiser to manage callbacks and how many times they will try to sell to a prospect. based on their experience with a prospect. The advertiser will also be able to make changes to their advertising messages and call back rates at any time.
– Call screening – lets the advertiser view any previous calls and block calls that do not meet specific criteria. It can also be used to determine which calls are most likely to lead to sales. It allows the advertiser to view information on their prospect, such as age, sex, income, location, etc., as well as information on how frequently the individual has called in the past.
– Call capture – allows the advertiser to capture the names, addresses and phone numbers of those who have contacted them in the past. The advertiser will be able to keep track of any new calls they receive in their database and see if they would like to follow up with them. This is very useful for both the advertiser and the prospect.
– Call blocking – prevents new calls from coming in – even when the advertiser wishes to call these new callers. The network will allow the advertiser to either forward the call to another company or block it from going through altogether.
– Caller ID – displays the advertiser’s phone number so the advertiser and the prospect can chat directly if necessary. – something the advertiser and prospect will rarely have to do in person.
These three benefits of call forwarding are particularly useful for those who work a full-time job. For example, someone who works in the medical field would most likely use the services provided by a network that offers phone forwarding. Someone who is an accountant, an attorney or an investment banker could use the services of a network that offers call forwarding for those who work in that profession. The fact that advertisers can use a third party service to manage their clients’ calls also gives the advertiser a measure of control over their advertising.